One of the UK’s most respected design and engineering magazines, Industrial Technology has become a media partner for IndustryUK’s virtual exhibition.
First job on the list was to design and build a virtual exhibition stand that could be hosted on the magazine website and at the virtual trade fair. You can visit the stand here.
The exhibition stand was initially designed using the handy virtual exhibition stand configurator tool, which is available online. It was then built using a high-resolution, 3D render process. The stand content was added using the online hot-spot content management tools. The build and population part of the process is the same for all exhibition stands.
The magazine’s publisher, George Bennet, and editor, Mark Simms, commented. “We write about new technology that improves speed and efficiency in industry every day, so when we heard about an exhibition environment that was live 24/7 – and offered an instant immersive browsing experience, we were enthusiastic about being involved.
“Having now seen the technology behind the show and experienced the stand build process, we’re excited about the potential of this next generation of exhibition experience. The virtual reality potential is also huge.
“Of course real life exhibitions are still very important, and nothing beats meeting real people; however, when you want to see what’s out there right now, there needs to be an online equivalent to provide the information visitors are looking for.”
The directors at IndustryUK are very pleased to have Industrial Technology on-board, commenting: “We read the magazine and respect the opinions expressed in it. The IT publishing team taking part in establishing a new communication platform that is made possible by advancements in technology also has a nice synchronicity to it.”
We look forward to comments and contributions from the magazine’s readers on the run-up to the show.
To design your own virtual exhibition stand visit the configurator: here.
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